Hedge Funds Should Look East
The Wall Street Journal reports in an essay entitled, Why Hedge Funds Hunt for Animals, Search the Stars, that new hedge fund managers are having a hard time coming up with names for their startup funds that are not already taken. According to some estimates there are over 8,000 hedge funds and these fund managers seem to have a fascination with names derived from Greek and Roman culture. No wonder they're having problems, they are fighting over a narrow universe of terms. Why not blase a new trail and name your fund after Near Eastern themes? How does the Cyrus Fund sound? How about Hammurapi Partners or Rabu Capital? I think this idea has legs. If anyone has several tens of millions they would like to give me (with terms of 2% annual fee plus 20% profits) I'd be happy to implement this.

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